What is Digital Signage?
Digital signage uses commercial grade LCD and LED screen technology to dynamically display advertising, internal communication and everything in between. Advertising displays, touch screens, freestanding digital posters and outdoor digital signage can be used in a variety of public environments including retail outlets, restaurants, hotels, schools, hospitals and also in the corporate workplace.
Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and traveler information.
Internal information – corporate messages, such as health & safety items, news and so forth.
Product information – pricing, photos, raw materials or ingredients, suggested applications and other product information.
Information to enhance the customer service experience – interpretive signage in museums, galleries, zoos, parks and gardens, exhibitions, tourist and cultural attractions.
Advertising and Promotion – promoting products or services, may be related to the location of the sign or using the screen’s audience reach for general advertising.
Brand building – in-store digital sign to promote the brand and build a brand identity.
Influencing customer behavior – navigation, directing customers to different areas, increasing the “dwell time” on the store premises and a wide range of other uses in service of such influence.
Influencing product or brand decision-making – Signage at the point of sale designed to influence choice e.g. Signage to help shoppers to choose dresses inside a fashion store or devices that on a computerized shopping trolley helping the customer locate products, check prices, access product information and manage shopping lists.
Enhancing customer experience – applications include the reduction of perceived wait time in the waiting areas of restaurants and other retail operations, bank queues, and similar circumstances, as well as demonstrations, such as those of recipes in food stores, among other examples.
Navigation – with interactive screens (in the floor, for example, as with “informational footsteps” found in some tourist attractions, museums and the like) or with other means of “dynamic way finding”.
Reservations – small, interactive screens on walls or desks that allow employees to reserve the space for a limited time and integrate with a room and resource scheduling platforms.
What Makes Us Unique?
Our screens have an integrated Android network media player; making installation a breeze. Typically network solutions require you to invest in additional networking hardware – complicating the installation process and the overall system. Hardware and software usually come from different sources which can result in confusion and conflict when identifying any potential faults. In contrast to this, any issues with our screens or Digital Signage software will be dealt with directly by us; one supplier, one solution.